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Privacy Policy

King of Brands (Pty) Ltd t/a Superlawyers

Last Updated: March 2026

1. INTRODUCTION

SUPERLAWYERS (“we”, “us”, or “our”) is committed to protecting the privacy, confidentiality, and security of personal information entrusted to us. As a legal advisory and professional services platform, we recognise that privacy and data protection are fundamental rights and essential to client trust.

This Privacy Policy explains how SUPERLAWYERS collects, uses, stores, processes, shares, and protects personal information in accordance with:

  • The Protection of Personal Information Act 4 of 2013 (POPIA)

  • The Electronic Communications and Transactions Act 25 of 2002 (ECTA)

  • Applicable provisions of the Consumer Protection Act 68 of 2008 (CPA)

  • South African common law and professional confidentiality principles

  • International best practices for data protection

This Privacy Policy applies to all users of the SUPERLAWYERS website, platform, services, applications, communications, and related systems.

2. RESPONSIBLE PARTY

For purposes of POPIA, SUPERLAWYERS is the Responsible Party responsible for determining the purpose and means of processing personal information.

Contact Details:
Email: [hero@superlawyers.co.za]
Website: [www.superlawyers.co.za]

3. DEFINITIONS

Unless the context indicates otherwise:

  • “Personal Information” has the meaning assigned in POPIA and includes any information relating to an identifiable, living natural person or juristic person.

  • “Processing” includes collection, receipt, recording, organisation, storage, updating, modification, retrieval, consultation, use, dissemination, erasure, or destruction.

  • “Data Subject” means the person or entity to whom the personal information relates.

  • “Operator” means a third party who processes personal information on behalf of SUPERLAWYERS.

4. INFORMATION WE COLLECT

4.1 Personal Information You Provide Voluntarily

We may collect the following categories of personal information:

  • Full name, identity number, passport number

  • Contact details (email address, telephone number, physical address)

  • Business information (company name, registration number, role)

  • Billing and payment information

  • Legal and case-related information supplied for advisory or professional services

  • Compliance information (FICA, KYC, verification documents)

  • Correspondence, enquiries, instructions, and uploaded documents

  • Any information voluntarily submitted via forms, email, portals, or consultations

4.2 Information Collected Automatically

When you access our website or systems, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Access dates, times, and pages visited

  • Usage analytics and interaction data

  • Cookies and similar tracking technologies

5. SPECIAL PERSONAL INFORMATION

Where strictly necessary and permitted by law, we may process special personal information (as defined in POPIA), including information relating to legal matters, disputes, or litigation.

Such information is processed only:

  • With consent; or

  • Where required for legal services; or

  • Where permitted or required by law.

6. PURPOSES OF PROCESSING

We process personal information for the following lawful purposes:

  • To provide legal advisory and professional services

  • To administer SUPERLAWYERS memberships and subscriptions

  • To communicate with clients and users

  • To comply with legal, regulatory, and professional obligations

  • To verify identity and comply with FICA and related legislation

  • To process payments and manage accounts

  • To maintain records and internal administration

  • To improve our website, services, and user experience

  • To prevent fraud, unauthorised access, and misuse

  • To enforce our terms, rights, and legal remedies

  • To send service-related communications and updates

7. LAWFUL BASIS FOR PROCESSING

Personal information is processed on one or more of the following lawful grounds:

  • Consent of the data subject

  • Performance of a contract or services

  • Compliance with a legal obligation

  • Legitimate interests pursued by SUPERLAWYERS

  • Protection of a legitimate interest of the data subject

8. COOKIES AND TRACKING TECHNOLOGIES

SUPERLAWYERS uses cookies and similar technologies to:

  • Enable website functionality

  • Improve performance and analytics

  • Enhance user experience

  • Maintain security

Users may control or disable cookies via their browser settings. Disabling cookies may affect functionality.

9. DISCLOSURE OF PERSONAL INFORMATION

We do not sell personal information.

We may disclose personal information only where necessary to:

  • Our professional advisors, consultants, and legal practitioners

  • Third-party service providers and operators (IT, hosting, payment processors)

  • Regulatory bodies, courts, or authorities where legally required

  • Enforce our rights or comply with legal processes

All operators are contractually bound to maintain confidentiality and comply with POPIA.

10. CROSS-BORDER DATA TRANSFERS

Where personal information is transferred outside South Africa, such transfers will occur only where:

  • Adequate data protection safeguards exist; or

  • The data subject has consented; or

  • The transfer is necessary for contractual performance or legal obligations.

11. DATA SECURITY

SUPERLAWYERS implements appropriate technical and organisational security measures, including:

  • Secure servers and encrypted systems

  • Access controls and authentication

  • Confidentiality undertakings

  • Regular system monitoring and updates

Despite best efforts, no system is completely secure, and users acknowledge inherent risks associated with electronic data transmission.

12. DATA RETENTION

Personal information is retained only for as long as:

  • Necessary to fulfil the purpose for which it was collected;

  • Required by law, regulation, or professional rules; or

  • Legitimately required for legal or business purposes.

Once no longer required, information is securely deleted or anonymised.

13. DATA SUBJECT RIGHTS

In terms of POPIA, data subjects have the right to:

  • Access their personal information

  • Request correction or deletion

  • Object to processing

  • Withdraw consent (where applicable)

  • Lodge a complaint with the Information Regulator

Requests may be submitted in writing to the contact details above.

14. MARKETING COMMUNICATIONS

SUPERLAWYERS may send communications relating to services, updates, or offerings.
You may opt out of non-essential communications at any time.

15. CHILDREN’S INFORMATION

SUPERLAWYERS does not knowingly collect personal information of children without appropriate consent and legal authority.

16. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage users to review their policies independently.

17. LIMITATION OF LIABILITY

To the fullest extent permitted by law, SUPERLAWYERS shall not be liable for any loss or damage arising from unauthorised access, data breaches beyond reasonable control, or misuse of personal information not caused by our negligence.

18. CHANGES TO THIS PRIVACY POLICY

We reserve the right to amend this Privacy Policy at any time. Updates will be published on our website, and continued use constitutes acceptance.

19. GOVERNING LAW

This Privacy Policy is governed by the laws of the Republic of South Africa.

20. CONTACT DETAILS

For privacy-related queries, complaints, or requests:

Email: hero@superlawyers.co.za
Website: www.superlawyers.co.za

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